Picsart Campaigns

Picsart Campaigns

TAYLOR SWIFT

Led the execution and creative concept for the Picsart x Taylor Swift "Let's Be Lovers" campaign. Republic Records' goal was to drive awareness and engagement of Taylor Swift's new album. The campaign delivered 324M impressions and 50,000+ users submitted to the fan art challenge for a chance to see their edit featured by Taylor Swift on socials.

THE JONAS BROTHERS

Led and strategized the creative concept and campaign for the Jonas Brother "Happiness Begins" campaign to drive awareness of the group's new album and world tour. Additionally generated a free radio advertisement with an audio clip of the band inviting fans to enter their fan art challenge on Picsart, generating over 40,000 fan submissions.

MARC JACOBS

Acquired Picsart's first paid partnership, resulting in +35% ROI and driving 416M impressions for Marc Jacobs and over 2M engagements by the Picsart Community. It was also Picsart's first out-of-home campaign, Picsart was featured in 900+ stores like Sephora and Boots UK complementing the campaign.

DISCORD

Led strategy and execution of marketing campaign to promote the new Picsart Bot on Discord that featured Picsart's top editing tools directly on the Discord platform.The Bot was added to 40,000 servers. This campaign came off the heels of Picsart's most successful revenue driving partnership in history, driving 200K+ new app installs.

BUMBLE

Led the execution and strategy of the Bumble x Picsart campaign to showcase Picsart's many editing tools that can assist in optimizing a dating profile. The campaign resulted in 100M impressions and thousands of installs and trials for Picsart. And to date, Picsart has embedded its content in Bumble's app for users to easily express themselves.

POPSOCKETS

Led a marketing campaign to raise awareness of the new "Design by You" feature on PopSockets' platform supported by Picsart's API. The campaign delivered 99M impressions and ultimately drove to more ongoing revenue through a content deal spurred by the marketing campaign.

BOB ROSS

Worked cross-functionally with Picsart's marketing and creative teams to promote Bob Ross and align Picsart's creative platform with the iconic painter. The campaign offered exclusive and premium Bob Ross stickers, backgrounds, and templates and resulted in resunue, 400M impressions, and 20M engagements.

SAMSUNG

Executed a first of its kind partnership between Samsung and Picsart to offer Samsung Galaxy Flip owners free Picsart Gold and complement the campaign with an editing challenge. The campaign resulted in immediate revenue for Picsart and paved the way for future B2B partnerships.

HELLO KITTY

Strategized and executed the marketing campaign to promote the licensed Hello Kitty content of stickers, backgrounds, and templates on Picsart's platform, resulting in high awareness and +9% ROI. Led the creative strategy that generated a ton of positive sentiment from the Picsart Community.

To drive community engagement and sales for Go Greek Yogurt, I spearheaded an event with the popular newsletter & app platform in LA, Camber, to host a community walk. The campaign resulted in the highest sales on record for Go Greek Santa Monica.

Go Greek Yogurt Blog

Picsart Campaigns

TAYLOR SWIFT

THE JONAS BROTHERS

MARC JACOBS

DISCORD

BUMBLE

POPSOCKETS

BOB ROSS

SAMSUNG

HELLO KITTY

Go Greek Yogurt Blog

Health-Ade Blog

Picsart Blog

Taptica Blog