TAYLOR SWIFT x PICSART

TAYLOR SWIFT x PICSART

Led the execution and creative concept for the Picsart x Taylor Swift "Let's Be Lovers" campaign. Republic Records' goal was to drive awareness and engagement of Taylor Swift's new album. The campaign delivered 324M impressions and 50,000+ users submitted to the fan art challenge for a chance to see their edit featured by Taylor Swift on socials.

THE JONAS BROTHERS x PICSART

Led and strategized the creative concept and campaign for the Jonas Brother "Happiness Begins" campaign to drive awareness of the group's new album and world tour. Additionally generated a free radio advertisement with an audio clip of the band inviting fans to enter their fan art challenge on Picsart, generating over 40,000 fan submissions.

DISCORD BOT x PICSART

Strategized the marketing campaign to promote the new Picsart Bot on Discord that featured Picsart's top editing tools directly on the Discord platform. Via the ongoing campaign, the campaign resulted in the Bot being added to 40,000 servers driving ongoing revenue to Picsart within a few months. This campaign came off the heels of Picsart's most successful revenue driving partnership in history, driving over 200K new installs.

BUMBLE x PICSART

Led the execution and strategy of the Bumble x Picsart campaign to showcase Picsart's many editing tools that can assist in optimizing a dating profile, which ultimately resulted in a larger ongoing revenue deal for Picsart. The campaign resulted in 100M impressions and thousands of installs and trials for Picsart. And to date, Picsart has embedded its content in Bumble's app for users to easily express themselves.

SAMSUNG x PICSART

Executed a first of its kind partnership between Samsung and Picsart to offer Samsung Galaxy Flip owners free Picsart Gold and complement the campaign with an editing challenge. The campaign resulted in immediate revenue for Picsart and paved the way for future B2B partnerships.

SANRIO HELLO KITTY x PICSART

Strategized and executed the marketing campaign to promote the licensed Hello Kitty content of stickers, backgrounds, and templates on Picsart's platform, resulting in high awareness and +9% ROI. Led the creative strategy that generated a ton of positive sentiment from the Picsart Community.

MARC JACOBS PERFECT x PICSART

Acquired Picsart's first paying partner for a challenge and marketing campaign, resulting in +35% ROI and driving 416M impressions for Marc Jacobs and over 2M engagements by the Picsart Community. It was also Picsart's first out-of-home campaign, where Picsart was featured in 900+ stores like Sephora and Boots UK complementing the Marc Jacobs Valentine's Day campaign to send a Valentine to a loved one physically or digitally via Picsart.

POPSOCKETS x PICSART

Led a marketing campaign to raise awareness of the new "Design by You" feature on PopSockets' platform supported by Picsart's API. The campaign delivered 99M impressions and ultimately drove to more ongoing revenue through a content deal spurred by the marketing campaign.

BOB ROSS INC. x PICSART

Worked cross-functionally with Picsart's marketing and creative teams to promote Bob Ross and align Picsart's creative platform with the iconic painter. The campaign offered exclusive and premium Bob Ross stickers, backgrounds, and templates and resulted in resunue, 400M impressions, and 20M engagements.

ARIANA GRANDE x PICSART

Led the strategy and execution between Republic Records, Ariana Grande, and Picsart to promote Ariana Grande's new album, Positions. To promote the album Picsart launched a fan art challenge and created custom lyrics stickers off the new album, inviting fans to create edits inspired by her new songs. The challenge resulted in 36,000+ submissions and drove over 500K installs to the platform.

To drive community engagement and sales for Go Greek Yogurt, I spearheaded an event with the popular newsletter & app platform in LA, Camber, to host a community walk. The campaign resulted in the highest sales on record for Go Greek Santa Monica.