EXPERIENCE

Spearheaded go-to-market strategy and execution of B2C and B2B marketing partnership campaigns —collaborating cross-functionally and with partners to drive impressions, engagements, and revenue
Owned relationship with partners and developed land and expand approach — secured 75% return rate of partnerships, executed campaigns to meet both partner’s and Picsart’s OKRs
Managed and mentored team of campaign managers and designers — implemented process efficiencies that enabled the team to scale and execute 3X more campaigns per quarter
Led campaign creative direction to craft compelling copy and creative assets that met both Picsart’s and the partner’s brand guidelines — implemented a new creative process to reduce rounds of partner approvals
Developed a company-wide campaign performance reporting system, determined KPIs, and reported insights and key learnings to leaders and stakeholders — resulted in 2x more impactful campaigns with reduced output
Collaborated with the BD Team to secure deals and created sales collateral to communicate Picsart's value proposition — securing deals with partners like Discord, Bumble, Sony Music, Samsung, and Amazon
Liaised between partners and Picsart's legal teams to negotiate contracts driving mutal impact
Mentored International Teams on partnerships strategy — driving growth in Japan, India, and LatAm markets

Selected accomplishments include:

Acquired Picsart's first revenue driving partner, Marc Jacobs Fragrances — resulting in +35% ROI
Identified and led strategy and execution of distribution partnership with Discord, resulting in the most successful partnership in Picsart’s history — driving 200K+ new subscribers to Picsart’s platform
Led product partnership with Discord — led the strategy + execution of a Discord server and integrated Picsart's AI editing tools as a Bot into the Discord App Bot Directory — Picsart’s Bot was the top performing new Bot
Led first-of-its-kind content partnerships with Sanrio Hello Kitty and Bob Ross — driving ROI positive revenue
Led high profile influencer partnerships with Kim Kardashian, J Lo, Aimee Song, and Chiara Ferragni — driving ROI positive revenue and thousands of new users to the platform
Aligned with Picsart’s rebrand, led the strategy and execution of brand perception campaigns with artists Laura Callaghan + Mojo Wang and Gen Z influencer mxmtoon — driving millions of impressions + engagements
Developed new campaign execution processes via Slack, Asana, and Google Suite adopted company-wide to improve cross-functional communication, transparency, and collaboration

Strategically developed high value RFPs using the full suite of HelloSociety and New York Times digital products including influencer activations, in-house creative studio, experiential events, and social posts — driving deals with the NFL, Bose, La Marca, Stella Artois, Disney, and CVS
Managed team of Marketing Managers and Associates and implemented process efficiencies to direct the team to deliver quicker turnarounds and maximize sales opportunities
Managed external design agency and implemented new design templates to optimize process and reduce external costs

Developed RFPs using the full suite of HelloSociety and The New York Times digital products including influencer activations, experiential events, and paid ads — driving deals with the NFL, Bose, La Marca, Stella Artois, Disney, and CVS
Identified influencers to align with brand guidelines, values, and OKRs using platforms like Klear
Implemented micro-influencer program and created an outreach strategy to acquire new reportoire of brand-friendly influencers
Managed team of Marketing Associates — implemented process efficiencies that enabled the team to deliver against faster turnarounds and optimize sales opportunities
Managed external design agency — implemented new design templates to optimize process and reduce external costs
Equipped Sales Team with overview decks, infographics, and trend reports

Managed Jimdo's social media channels and developed a comprehensive strategy for various objectives: blog traffic, customer support + engagement, and behind-the-scenes company content — resulting in a viral blog post featuring comedian Chelsea Peretti, consistently drove 100-200 new customers via the blog, doubled Instagram followers within two months
Generated monthly social media reports using Google Analytics, Twitter Analytics, Facebook Insights
Established social media as an additional customer support channel and trained the Support Team to handle customer inquiries on social platforms
Launched the "Made with Jimdo" customer highlight program on social media and the blog, which later became a multi-million dollar brand ad campaign
Implemented a brand style guide for consistent copy and visuals across marketing touchpoints
Created and distributed bi-weekly newsletters through MailChimp, designed graphics using Adobe Photoshop and Canva, and optimized landing pages for SEO

EDUCATION