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PARTNERSHIPS

TAYLOR SWIFT | PICSART

Led the execution and creative concept for the Picsart x Taylor Swift "Let's Be Lovers" campaign. Republic Records' goal was to drive awareness and engagement of Taylor Swift's new album. The campaign delivered 324M impressions and 50,000+ users submitted to the fan art challenge for a chance to see their edit featured by Taylor Swift on socials.

THE JONAS BROTHERS | PICSART

Led and strategized the creative concept and campaign for the Jonas Brother "Happiness Begins" campaign to drive awareness of the group's new album and world tour. Additionally generated a free radio advertisement with an audio clip of the band inviting fans to enter their fan art challenge on Picsart, generating over 40,000 fan submissions.

DISCORD BOT | PICSART

Strategized the marketing campaign to promote the new Picsart Bot on Discord that featured Picsart's top editing tools directly on the Discord platform. Via the ongoing campaign, the campaign resulted in the Bot being added to 40,000 servers driving ongoing revenue to Picsart within a few months.

BUMBLE | PICSART

Led the execution and strategy of the Bumble x Picsart campaign to showcase Picsart's many editing tools that can assist in optimizing a dating profile, which ultimately resulted in a larger ongoing revenue deal for Picsart. The campaign resulted in 100M impressions and thousands of installs and trials for Picsart. And to date, Picsart has embedded its content in Bumble's app for users to easily express themselves.

SAMSUNG | PICSART

Executed a first of its kind partnership between Samsung and Picsart to offer Samsung Galaxy Flip owners free Picsart Gold and complement the campaign with an editing challenge. The campaign resulted in immediate revenue for Picsart and paved the way for future B2B partnerships.

SANRIO HELLO KITTY | PICSART

Strategized and executed the marketing campaign to promote the licensed Hello Kitty content of stickers, backgrounds, and templates on Picsart's platform, resulting in high awareness and +9% ROI. Led the creative strategy that generated a ton of positive sentiment from the Picsart Community.

ONE DIRECTION | PICSART

Led and strategized a fan art challenge on Picsart's platform where fans submitted for a chance to win a vinyl of the album, Four. Within one week, I collaborated with the partner and internal Picsart Marketing + Brand teams to execute the second most successful Replay in Picsart's history. The challenge delivered 64K edits and generated close to 100M campaign impressions.

JENNIFER LOPEZ | PICSART

Collaborated with the Brand + Marketing Team to launch a paid promotion with Jennifer Lopez, which invited fans to design JLo's next iconic look on Picsart's platform using custom created fashion stickers from dresses to accessories. The campaign resulted in over 13,000 challenge submissions.

LIZZO | PICSART

Led and strategized a campaign to promote Lizzo's song, "Cuz I Love You" alongside Valentine's Day 2020. Strategized one of the first campaigns that promoted Picsart's video editing tools, encouraging fans to use Picsart's video editor to create video edits and apply clips from the song to their videos to then share on social platforms, resulting in over 3.5K+ song engagements over a 3 day campaign.

DISCORD SERVER | PICSART

Led from concept to completion, the marketing campaign to drive awareness of Picsart's new server on Discord, which drove 8,000 news users to the server within 2 weeks and created an instant community of Picsart fans and engaged users to champion the platform across Discord.

MARC JACOBS PERFECT | PICSART

Acquired Picsart's first paying partner for a challenge and marketing campaign, resulting in +35% ROI and driving 416M impressions for Marc Jacobs and over 2M engagements by the Picsart Community. It was also Picsart's first out-of-home campaign, where Picsart was featured in 900+ stores like Sephora and Boots UK complementing the Marc Jacobs Valentine's Day campaign to send a Valentine to a loved one physically or digitally via Picsart.

POPSOCKETS | PICSART

Led a marketing campaign to raise awareness of the new "Design by You" feature on PopSockets' platform supported by Picsart's API. The campaign delivered 99M impressions and ultimately drove to more ongoing revenue through a content deal spurred by the marketing campaign.

BOB ROSS INC. | PICSART

Worked cross-functionally with Picsart's marketing and creative teams to promote Bob Ross and align Picsart's creative platform with the iconic painter. The campaign offered exclusive and premium Bob Ross stickers, backgrounds, and templates and resulted in resunue, 400M impressions, and 20M engagements.

BLACKPINK | PICSART

Led a highly successful campaign with BLACKPINK to promote their livestream concert, The Show. The campaign drove over 100,000 installs to Picsart and over 65,000 fans participated in the Replay which made it easy to edit yourself into the group's poster in a few simple clicks.

PINTEREST | PICSART

As a result of the synergy of creating content on Picsart and sharing to Pinterest, led the creative strategy and marketing campaign promoting Pinterest Pin Idea templates on Picsart, driving to Pinterest — resulting in 3.7M impressions and a 75% increase of shares from Picsart to Pinterest.

iHeartMedia + MONSTA X | PICSART

Partnered with iHeartMedia, Epic Records, and MONSTA X to promote the iHeartFestival by running an editing challenge on Picsart, which offered fans the chance to win 2 tickets to attend the iHeartFestival in Las Vegas. Manage the campaign between the partner, product, legal, marketing, and brand within a few weeks to kick off the campaign prior to the event.

VOGUE CHINA | PICSART

Partnered with Condé Nast and Vogue China to launch a campaign that invited the Picsart Community to edit a photo of supermodel Natalia Vodianova for a chance to see their edit on the cover of the September issue of Vogue China. The winning edit was featured on the September issue of Vogue China, promoting it was designed on Picsart.

GWEN STEFANI | PICSART

Led the execution of the fan art challenged promoting Gwen Stefani's holiday 2018 album, You Make It Feel Like Christmas. Led from concept to complete — creative, copy, and challenge delivery, resulting in over 110M campaign impressions and tons of positive sentiment from fans enjoying editing for Gwen Stefani and seeing their edits on her socials.

MEGHAN TRAINOR | PICSART

Full Stop Management and Meghan Trainor partnered with Picsart to promote her new song, The Love Train, in time for Valentine's Day 2019. I managed a quick turn campaign that resulted in one of the top two day challenges in Picsart's history.

BIRDS OF PREY | PICSART

Warner Bros. Birds of Prey partnered with Picsart to build excitement and awareness for the release of the film. I managed the execution from concept to completion as well as activated our first ever PicsArt Influencer campaign to amplify the promotion.

MXMTOON | PICSART

Acquired and led a first of its kind partnership focused on brand perception and leveraging mxmtoon's story to connect with Picsart's Gen Z audience to promote Picsart as a platform to support your business or side hustle. The campaign resulted in +58% ROI and was the first partnership where Picsart users were invited to design a product, mxmtoon's phone case.

NBC'S LILLY SINGH | PICSART

NBC's A Little Late with Lilly Singh partnered with Picsart to invite fans to "Picsart This" photo of Lilly Singh for a chance to see their fan art edit featured on the bumper of the show. Led and coordinated the between NBC Universal and Picsart's internal marketing and legal team to launch fan art edits to be featured on the show over the course of ten weeks in early 2020.

LAURA CALLAGHAN | PICSART

Led the creative direction and marketing campaign with artist, Laura Callaghan. In a brand perception campaign to align Picsart to an elite artist and provide the Picsart Community with unique, quality content, I managed the execution that was selected by the Apple App Store under “Events You Don’t Want to Miss”.

I AM A VOTER | PICSART

Led the partnership with non-profit and bipartisan organization, I am a voter, to raise awareness of early voting and voter registration in the U.S. ahead of the 2020 election. The campaign was segmented to U.S. only and invited people to use the Picsart Replay to add their own photo the the design to help spread awareness on social of early voting, generating thousands of edits and millions of impressions.

ARIANA GRANDE | PICSART

Led the strategy and execution between Republic Records, Ariana Grande, and Picsart to promote Ariana Grande's new album, Positions. To promote the album Picsart launched a fan art challenge and created custom lyrics stickers off the new album, inviting fans to create edits inspired by her new songs. The challenge resulted in 36,000+ submissions and drove over 500K installs to the platform.

BEBE REXHA | PICSART

Launched and led a campaign to raise awareness of Bebe Rexha's new album, Better Mistakes. To help raise awareness we created a Picsart Replay, which made it easy for anyone to add their own photo to the cover of Bebe Rexha's album to feel like the star. The campaign resulted in over 59,000 edits and drove close to 10,000 visits to Bebe Rexha's YouTube channel to listen to songs off her new album.